NielsenIQ: Salvest Chicken soup is Best New Launch in Preparations and condiments category

Launched in April last year, Salvest Chicken Soup quickly won consumer approval and according to the market research NielsenIQ, became the best new launch of 2024 in preparations and condiments category in Estonia.

Chicken soup, a beloved classic of world cuisine, is enjoyed by family members of all ages.  The recipe was inspired by flavors of homemade meals. The result is a clear broth soup generously filled with noodles, variety of vegetables and herbs—suitable for both children and adults.

“Chicken soup is a timeless classic, but it’s essential that the flavor resonates with the consumer,” says Product Manager Diana Treier. “Consumer feedback and strong sales figures show that we’ve succeeded in developing a taste that reflects the familiar, home-style flavor people are looking for. The product’s success  indicates that we made the right choices during the recipe development—and this is also confirmed by Nielsen’s market research.”

Each year, NIQ proudly highlights the most successful product innovations in the Baltic FMCG (Fast-Moving Consumer Goods) sector. The tradition continued with the selection of the Best New Launches of 2024 -products that captured consumer attention and drove strong performance in the marketplace.